■Bernard Puttaert is the Founder of BlueMango Design. With a background as brand manager and key account manager at Coca-Cola Company, Douwe Egberts and Beiersdorf, he spent years looking at brands from the client side before moving into the world of branding and design.

In 2014, he founded BlueMango Design in Brussels, bringing that strategic and consumer-driven mindset into the studio. Together with his team, Bernard helps brands grow through strong identities, packaging and retail design, always balancing creativity with what makes sense for the brand and its consumers. The agency is mainly focusing on consumer branding in the FMCG and healthcare sector.

More than a decade later, he remains closely involved in the work, driven by a simple ambition: not to be the biggest, but to create great work with a strong team and build lasting relationships with clients.

Bernard is also a guest lecturer at Luca School of Art and the Artevelde Hogeschool.

Keynote topic

Evolution or Revolution? How Far Should a Brand Change?

When does a brand need a subtle refresh, and when is it time for a bigger transformation? Drawing on real branding and packaging cases, Bernard explores how to evolve a brand while protecting its recognition, relevance and impact.

Want to book Bernard for an inspirational talk?

Bernard Puttaert

b.puttaert@bluemangodesing.be

+32 477 68 48 74