In a world where farmers face increasing challenges, a helping hand is no luxury. The REO cooperative, based in the city of Roeselare, is one of those helping hands. Around the clock, REO provides a vital link between farmers and consumers, forming a determined community and selling large volumes to buyers across Europe, Canada, America and Asia.

Now, let’s be honest: who deserves to feel prouder about their craft than our beloved farmers? To put this cooperative and its connected farmers even more firmly on the map, REO Auction needed a brand identity that raises awareness and makes a strong impression in the broad market of customers and consumers.

Collaboration is one of REO's most important core values. The cooperative's new brand brings that collectivity to the surface, with tagline ‘flavour grows through unity’ as the all-embracing mindset. While REO Auction used to be less well known, due to sub-brands that had little in common, the cohesiveness of today’s brand architecture is reinforced with new brands REO Sublime, REO Terra, REO Nova and Vivo by REO. In addition, the main brand REO Auction has been refined to the stronger sounding and appearing REO.

By joining forces, REO creates a strong market position, backed by hundreds of farmers. Several links make a single chain. A new and contemporary visual identity brings that solid connection between cooperative and farmers to life, symbolising REO's steadfast quality, refined craft and leading role.

With this fresh rebranding, REO stays true to its core, and flourishes more than ever before. Hungry for more? Get a taste for the new REO at moqo.be/work

“This rebranding creates a level of refinement and unity that fully reflects the mindset of REO and its farmers.”
- Mathieu Verstraete, creative director of branding agency MOQO