Yet as Belgian branding agencies, we notice that this expertise is still under-recognized. Too often, strategic brand work goes abroad or ends up with parties that treat branding as a side issue. The result? Missed opportunities for brands that could be more than just visible.

That is why we are launching BelgianBranding.be

A platform that highlights the value of strong branding. That helps companies make a difference with a well-thought-out brand foundation, built on insight, creativity, and experience. It is also a call to action: choose consciously. Choose branding that goes beyond the surface.

Through the ACC’s Expert Center Brand Consultants, we are building a reference point for inspiration, depth, and recognition. For companies that want to build brands with a future. And for a sector that works on this every day.

As the president of this Expert Center, I am proud to help launch this initiative. We hope to inspire and activate you, to build brands that matter.

— Ruth Bossuyt
CEO SKINN

President Brand Consultants
ACC Belgium