■There is an urgent need for a renovation revolution. That is why Yally wants to set something in motion. Renovating existing real estate in city centers across Belgium into energy-efficient buildings. This not only makes renting affordable and sustainable, but also carefree thanks to their all-inclusive service.

Yally contains the word ‘ally’. Literally an ally, the person supporting you, the group experience, and the connecting factor. A name that immediately gives meaning to the brand and makes it accessible. The baseline ‘we empower better living’ directly reinforces the mission. Together, this results in a welcoming, human branding that also exudes refinement and quality. The word mark is complemented by an asterisk made up of the double Y, which refers to an addition on the one hand, but also to quality on the other. Together, they form a dynamic whole that is also reflected in the branding elements.