■A warm essence replaces the founder’s initials.

At the heart of JVD Warmtepomptechnieken is a dedication to maintaining year-round indoor comfort through advanced heat pump technology. While the previous logo was understated, the new name and wordmark boldly embrace a brighter, more visible identity.

Recognizing the need for a modern marketing approach, JVD, an expert in heating solutions, embarked on a comprehensive rebranding. In collaboration with StudioTokyo, the company refined its visual identity and communication strategy, ensuring a fresh market presence while preserving its strong industry reputation.