■Interior design studio. Design store. Art gallery. Juhla is difficult to capture under one heading. The assignment for us: to 'capture' the versatility of Juhla in a new, on-trend visual identity. A balancing act in 'just enough' and especially 'not too little'.

Step one on our to-do list: create clarity. With the simple "items & interiors," we chose a crystal clear tagline. And also because we love an alliteration now and then.

PARTY

The ladies of Juhla - Finnish for "party" - were ready for the next step. With the move to new premises, it was time for a new, fresh look. The 'next Juhla' had to exude inspiration. Aesthetics. And at the same time: be pure and on-trend. These are some key words that surfaced after the strategic workshop.

CORNER WORK

The visual brand identity is based on the initial letter "J," which makes a right angle. A simple, strong shape - which forms the basis of the logo.

This archetype continuously 'morphs' along with it. Sometimes floor plan, sometimes chair, sometimes container for pictures. The baseline 'items & interiors' is also placed in a corner next to the logo and provides balance.

CALL OF RED

Those who know Juhla know: passion. Fire. Energy. By choosing striking red, we underline this even more. The bright red color also creates a very recognizable, unique brand identity.

Juhla now has a strong base to take care of all its elaborations: from brochure to signage and social media. In the words of the client: "Normally a totem is never clean. But ours? It's really clean".

We agree.