■With Belform, Recor Group introduces a new member of the family: a range of fresh seating that can take a beating - or two, three. We developed a quirky brand identity to the rhythm of families.

FUTURE-PROOF

Belform's visual brand identity is applied in both online and offline media, including seat labels, banners, brochures and a web page. With these assets, there is a solid foundation from the start to adapt to future market developments and trends. But in such a way that Belform can remain completely itself in a rapidly changing world and industry.

LIFESTYLE

The photography focuses on lifestyle family that captures the authenticity and energy of a family. The photos show connection and fun in a relaxed style. The photos tell the story of family life in a real and recognizable way.

Belform sofas are made to handle families, including delicious chaos, energetic kids and fluffy pets. To capture this feeling, we first identified the brand values as well as wrote the Belform brand manifesto, which brings out the promise of the brand.

FUN(CTIONAL)

Belform's logo is quirky and characterful, defined by playful curves. It exudes both fun and functionality to emphasize the sturdiness and playful nature of the furniture. The accompanying icons help visually communicate the versatility and other features of the furniture.

VIVID COLORS

Belform's color palette is vibrant without being overwhelming. With a mix of green, blue, greige, pink, purple and orange and turquoise. These colors reinforce the identity and distinguish Belform from Recor's more conventional colors.

FOR LIFE

No "fast furniture" for Belform. The seats are made "for life. Add a "real" to this, and it becomes clear that with this we want to accentuate real, authentic family life.

The 'for' is given a different meaning each time and adapted to situations. Like 'For sticky hands', 'For disco dancing', and 'For doing absolutely nothing'. This gives individuality to the tone of voice and emphasizes the versatility of the seats.