■An alcohol-free drink that feels youthful, refined, and confident? That was exactly what The Mocktail Club stood for, but their branding didn’t yet reflect that ambition. On crowded supermarket shelves, the packaging didn’t command the attention it deserved. Skinn stepped in to craft a sharper, more elegant, and self-assured brand story.

We repositioned The Mocktail Club as the celebration brand for small but meaningful moments. Not about loud party cocktails, but about sharing sophisticated flavors with friends on sunny terraces or during dinner. A refreshing approach that perfectly matched their audience and product experience.

The new visual identity is clean and premium, built on a high-contrast palette of silver, white, and black. Pastel accents in green, pink, red, and yellow give each variant its own character while staying part of one strong family. From bottles to packaging and even botanicals, everything was 3D-visualized to ensure the product and the identity stand out together on the shelf.