■Spott brings the heart of Ottignies Louvain-la-Neuve to life through culture, offering a space to entertain, reflect, vibrate, and inspire.

Challenge
To create a brand identity for the Cultural Center of Ottignies Louvain-la-Neuve that reflects its mission to become a dynamic and inclusive cultural hub, welcoming all cultures and ages.

Strategic approach
Analyzing Spott’s role in the community and its potential to become a central cultural hub in Ottignies Louvain-la-Neuve. Positioning Spott as an accessible and welcoming space dedicated to cultural diversity and innovation. Developing a brand platform that emphasizes Spott’s commitment to openness, discovery, and collective creativity.

Creative solution
Naming: The name “Spott” was chosen through a participative process with residents and visitors, for its catchy and inclusive character, suggesting both a place and an invitation to actively participate in cultural life.
Design: The modern and recognizable logo uses clean and variable typography and vibrant colors to create a welcoming and energetic ambiance. The design of the communication materials highlights Spott’s events and initiatives while emphasizing its role as a cultural crossroads.