■From Liège... Like you!
The local media landscape, including regional TV channels, is undergoing a major transformation to embrace digitalisation. To achieve its goal of becoming a multi-channel media platform, Liège-based channel RTC Télé Liège is rebranding as Qu4tre.

Make Qu4tre a leading local media BRAND, by doing the following:

- translating a company vision that encompasses both TV and new digital media, 
- energising the brand and creating a vibrant, distinctive style, 
- building a community around its new media, bringing people together and fostering a shared sense of pride.

The brand platform has sparked the creation of a fresh new identity. Inspired by local references « Liégeois comme vous »—whether tangible, like postcodes, or everyday lingo —Qu4tre stands out as a modern, digital and locally connected brand. It has adopted a distinctive style that balances volume and transparency, creating a brand architecture that successfully showcases its range of programmes and content.

Impact: With a modern, dynamic, and digital approach, Qu4tre is poised to connect with new audiences and pursue ambitious goals while enhancing its local presence.