■November Five, customer experience visionaries delivering digital solutions with a memorable edge, had reached a level of business maturity that called for a refreshed identity. Their challenge: to fuse forward-looking readiness with hints of their rock ’n’ roll attitude. Skinn stepped in to elevate the brand, merging sharp strategic clarity with a dynamic visual system.

We adopted a deeply collaborative strategic process, leading workshops and discussions around trends, positioning, and storytelling. This opened the path to a brand promise that is concise and resonant: “Experiences beyond expectations.” That promise now guides every touchpoint, from products to client relations to communication. The new baseline, Made to move, captures November Five’s personality, team spirit, and the emotional core: the joy of being moved.

The result is a dynamic, digitized visual identity with a touch of grunge, never static and always evolving. The revolving visual system symbolizes customer centricity and continuous improvement, clearly communicating movement and connection. We complemented this with brand behavioral principles that bring the brand’s “makers of memorable experiences” philosophy to life, setting internal tone and public expression alike.