■Hunter Douglas’s historic brands Mermet, Helioscreen, Screen Protectors, and Copaco, each crafting high-tech sunscreen fabrics, had overlapping expertise and markets. The goal was clear: merge them into a single, modern B2C brand. SKINN took on the challenge to unify these four into one powerful identity under the Mermet banner.

First, we dove deep, understanding each brand’s strengths, stories, and internal dynamics. A key insight: employees had once been competitors, now colleagues. To rally them behind a single vision, SKINN anchored the identity in what they all share: decades of technical know-how. That became the emotional core of Mermet’s repositioning.

We then crafted a compelling tagline, “The original sunscreen fabric,” leveraging Mermet’s heritage since 1951 to claim authenticity and leadership in the category.

To avoid the legacy brand feeling old-fashioned, SKINN delivered a visual identity that felt modern, human, and up to date. Imagery centers on end users rather than products or buildings. We also repositioned Mermet as a B2C brand so that consumers, not just architects or professionals, ask for it by name in retailer aisles.