■Maison La Lorraine had the craft, but its identity no longer cut through an increasingly crowded shelf. Consumers look for bakery warmth with retail reliability, a tension that became our starting point.

Together with La Lorraine Bakery Group, we translated that balance into a warm, confident and timeless identity, from a modernised heritage logo to the line “La tradition nous inspire”. A refined packaging system and consistent POS bring clarity and appetite appeal across every touchpoint.

The result is a brand that feels premium and familiar, rooted in craft and built to stand out.