■Loop underwent a strategic repositioning, evolving from a focus on functional benefits—“Protect your ears in style”—to an empowering brand promise: “Your life. Your volume.” The new positioning encourages people to live life to the fullest, confident that no sound can overwhelm them.

The Loop icon and wordmark feature a geometric O-shape, directly referencing the product itself, while also symbolising openness and empowerment. WeWantMore took this boldness further with a bright colour palette, translating it into the product’s packaging design, ensuring Loop earplugs feel as vibrant and unmissable as their message.