■When Heren Loebas became Loobas, we gave our identity the international flair it deserved. The new name feels playful and bold at the same time, like a little rascal (“sloeber”) who’s curious, daring, and impossible to ignore. That spirit defines our entire branding.

Our typography is strong and unapologetic, because our campaigns don’t whisper, they make a statement. We combine that boldness with a sense of play, creating a visual style that feels both confident and mischievous. Our photography triggers curiosity rather than spelling everything out. It has a touch of mystery, inviting people to lean in, to want to know more.

Loobas is a duo, and that energy lives in our brand. Two creators, bouncing ideas, sparking imagination, shaping stories together. A duo that people notice and want to get to know. That intrigue is part of our DNA.

This branding isn’t just about how we look, it’s about who we are. We are brand imagineers who craft experiences full of wonder, joy, and possibility. Bold, playful, and always remarkable. That’s the mark Loobas leaves behind.