The start-up with a head start

■A joint venture between Umicore and Volkswagen's battery maker PowerCo.

Powerful partners in progress

Battery Gigafactory PowerCo supplies crucial components for Volkswagen’s electric vehicles. Umicore provides the precious raw materials for the production of these batteries. In the near future, more and more plug-ins will be whizzing on our roads, so these two ambitious enterprises decided to join forces in a win-win partnership. Chapoo called “shotgun” to ride along, shaping the identity of this new entity.

From a higher purpose to the highway

The first part of the name IONWAY refers to the raw battery material. The second part refers to the company’s end goal: thanks to high-performance lithium-ion batteries, we will be travelling with significantly lower CO2 emissions. IONWAY sounds both familiar and innovative at the same time. This balance between a solid company and a dynamic start-up is of great importance in communicating with various stakeholders, from financial reports to energising employer branding.

Graphic generates traffic

We have developed primary elements as metaphors for IONWAY’s activities. We use them to energise layouts and visuals, not as literal messages. As the brand evolves, a few more figures can be added.

From business deal to dynamic brand

As the exclusive supplier for Volkswagen’s electric vehicles, IONWAY will have a significant impact on the industry and society in general. Uniting valuable resources and technical expertise, ensured by Umicore and PowerCo, they deliver a powerful product. As a brand, we want them to convey a self-assured and positive personality, driven by solid skills and clear ambitions. Across all touchpoints, IONWAY builds a fresh and forward-looking image.