■Go Lucid is a new brand built around Google Cloud Technology. As a new player in a crowded market, Go Lucid needed to start with a bang. From story to name and from design to activation, we made sure Go Lucid was able to claim their spot at the table.

Time to get going

We built a brand that gives Google Cloud a sharper face in the market. A brand that feels clear, connected, and ready to move. A brand that gives Go Lucid the space to stand out with its own voice, its own story, and its own momentum.