■Lex and Turner/Burner presents: (sun)branding for PRITZ, a sunscreen for people that want some fun in the sun.

Sun and Fun. Two things we need now, even more then ever. For sunscreen Pritz, we developed a colorful brand identity that evokes an instant holiday feel.

The vibrant colors and ‘Brice’ font type are a big fat nod to the 1970s and gives the sunscreen brand that ‘retro feel good’-look.

The quirky copy (“Burn, M*F*, Burn”) and animated sunshine character reinforce the playful nature of Pritz. The goal? Brighten the lives of sunbathers and stand out on store shelves.

‘Pritz’ is an onomatopoeia: a word that phonetically imitates the sound that it describes. ‘Pritz’ is the sound a sunscreen tube makes when you squeeze it. Hard.

Happy Pritzing, boys & girls!