■During ERFOOD, a culinary heritage festival, you’ll get a taste of the rich culinary history of Leuven and beyond. Because no matter how you look at it: everyone has some connection to food. Even today, the city offers a fascinating blend of traditions and cultures. Food brings us together, tempts us, and deeply influences our society. And topics like healthy eating and sustainable food production are more relevant than ever.
We created a playful visual identity inspired by the vintage signage of old Leuven eateries. The branding is fun and imaginative, featuring photography crafted entirely from food, with clever nods to heritage objects woven throughout.