■Embuild brings together various associations and entities to provide top-tier services in the construction sector and promotes diverse careers and expertise.

Challenge
The Belgian Construction Confederation required a complete overhaul of its name and visual identity to better reflect its modern and inclusive mission, while aligning its values with the current and future challenges of the construction industry.

Strategic approach
An analysis was conducted of the needs of various stakeholders and the evolving dynamics within the construction sector. The brand strategy was developed with a focus on unity, progress, and career diversity within the industry. A rigorous selection process was carried out to choose a new name, involving workshops and coordination with legal experts to ensure the new identity was not only unique but also future-proof.