The long-term program for low-carbon flour.

■Our field of expertise? Building bold brands. At Dossche Mills, it’s cooling the planet with… wheat. A quarter of global emissions comes from the agri business; a massive footprint heavily influenced by the cultivation of wheat in particular. Transforming farming methods and combining techniques is a very effective way to limit greenhouse gasses at the root of the process. Dossche Mills supports pioneering farmers to grow low-carbon wheat, producing low-carbon flour for customers committed to ambitious sustainability goals. With Terah, they all hit targets. Exemplary of the natural circle of life, Terah uses the same letters as “earth”. The name emphasizes the genuine commitment to harmonize business activities with the planet’s resources and local ecosystems.

From blueprint to footprint

Dossche Mills immediately clicked with our professional approach and dedication to sustainable action. We helped them to create a brand within the Dossche Mills universe that unites people from lab to land, building understanding and sharing best practices. A brand encouraging partners to put their money where their mouth is.

Terah converts science into a compelling story, as inspirational as functional. ‘Footprint Program’ shifts the focus from carbon emissions to an enveloping approach revitalizing entire ecosystems. It expands the scope, measures the total impact and offers a platform for feasible solutions, laying a clear path of stepping stones.

We see AI in ‘painting’

Creating a dynamic visual language for an ambitious sustainability program, we got inspired by the bucolic aesthetic of folk paintings. These picturesque scenes look truly peaceful, embracing a certain naïve nostalgia. We transfer this elusive ‘era of harmony’ from the imaginary past to the near future, aptly applying AI to update the landscapes with more contemporary objects and structures. It is not our goal to produce realistic images; we see them as original graphical elements. The pre-industrial style embraces simplicity – not as a memento, but as a reminder to keep pushing forward with confidence, innovating and building a flourishing future. After all, imagination is a crucial resource of innovation.