■For years, the identity of Cristal was built around humility: a no-nonsense, down-to-earth beer for the people. But Cristal had outgrown this modest image. As an extra ordinary brand with exceptional quality, it was time to embrace a bolder, more confident identity—one that reflected its rightful place in the market: a cut above the rest.

The visual identity translates this idea of the cut above to sharp cuts and bold overprint effects, creating a sense of dynamism and confidence. The result is a brand that fully owns its competitive mindset—proud, distinctive, and unmistakably premium. Cristal no longer blends in; it stands tall.