■Cargill envisioned The House of Chocolate—a 1,000 square metre flagship facility in Mouscron, Belgium—as a cutting-edge hub for chocolate innovation, co-creation, and inspiration. The challenge for WeWantMore was to solidify Cargill’s position as a market leader in the chocolate industry, and create a space that responds to consumer demands.

From interactive trend discovery zones to a fully equipped demo kitchen where leading chefs host workshops, the space is designed to immerse visitors in the future of chocolate. At the heart of WeWantMore's design is Chocolate Avenue, an immersive journey guided by a striking chocolate-like crack in stone veneer. The space combines natural materials, like wall coverings made from recycled cacao shells, and has adaptable zones suited for both small and large groups. Physical design elements are seamlessly integrated with technology: audio stories, interactive touch tables, hype boxes, and a cinematic infinity wall work together to create a multi-sensory experience.