■Brussels Airlines rebranded in 2021, introducing a new logo and colour palette. However, even after the rebrand, Brussels Airlines felt distant and corporate—worlds apart from the warm, welcoming experience onboard.

WeWantMore rallied the airline around a simple idea: “Small details, a world of difference,” rooted in the brand’s promise. A single dot became the core design element, symbolising a focus on the small touches that make a big impact on every journey.

Building on that, WeWantMore crafted a bespoke font—Cirrus Sans—inspired by aviation’s golden age and classic travel posters, added warmth to the colour palette, and redefined the photography style.