■A boxing experience
Integrated into the Smartbox Group, Bongo – the iconic Belgian brand – needed to reinvent itself. Disruptive at its creation with a unique product, it had suffered from the passage of time, increasing competition, and changing consumer habits that rendered its model outdated.

The brand platform played a fundamental role in shaping the strategic approach to this new concept. Beyond designing the experience, it also enriched the brand’s tone of voice and graphic style, allowing it to fully express itself.

The new concept brings multiple solutions to the challenge thanks to

- a fully omnichannel experience, treating the point of sale as a key element of the customer journey,
- a look & feel that is fresher, more energetic and warm, in the brand’s colors, creating strong visual appeal,
- a tone of voice that is close and engaging,
- a redesigned product segmentation with seasonal highlights
- the creation of a unique experience through the personalization of both the gift box and its packaging.

Impact: The new concept gives Bongo a renewed edge by placing emotion and personalization at the heart of the experience. A way to rekindle the joy of giving and of treating yourself!