■The BlueMango Design mission was to elevate the existing BEAR YoYo brand to an international level and make the brand proposition understandable and noticeable everywhere.

With a well thought strategic recommendation and our newly developed validation process we convinced the client to give us the lead on the rebranding mission.

The BEAR 100% natural fruit rolls made of real fruit, initially called BEAR YoYo, where simply rebranded to BEAR Fruit Rolls.  We kept the original design structure of the packaging but made a better communication hierarchy in order to carry out the main message, “100% natural fruit rolls with no added sugar”. Adding a fruit visual and using essential communication messages did most of the job.

The challenges of developing the designs for more than 15 countries (US, China, Poland, UAE, France,….) were all addressed. Defining the uncoated and coated background colors, making color print tests for each reference, developing the different line extensions, looking at the variety of packaging language clusters, finding solutions for smaller countries by using stickers ,….