There is only one Antwerp Tower

■Such an iconic building deserved a special approach. So, we decided to stay away from the run-of-the-mill ads with all too similar renders of all too similar buildings, that fill the pages of today’s real estate advertising. Instead, we focused on the unique “trumps” of this landmark building: its location, sure, but – most of all – the unparalleled view from all apartments, and that while future proprietors would still live in the middle of the city, yet high above the everyday noisy hustle and bustle of the surrounding shopping streets.

Transforming a tower into an icon.

The first impression audiences should have when interacting with our content, is: Antwerp Tower is an exclusive place for people who want to lead their life their way. A place that (literally) offers a unique view on the sky and (figuratively) on an unseen range of opportunities. Here, people truly have the city and everything the city has to offer, at their feet.

A project to look up to.

We triggered people’s imagination with a stylized version of the Tower integrated in the logo. We extended this ‘vertical’ idea in all of our communication: ads, door-to-door, sales brochure, website. Focussing on the impressive height of living (only the cathedral tower in the city is higher) and on the exceptional view: see everything (up to the Brussels Atomium) without being seen. That’s what we call exclusive living.