■UWE and CCI switch to AKT
The Union Wallonne des Entreprises and the five Walloon Chambers of Commerce and Industry have decided to join forces to form a strong and dynamic community: AKT, dedicated to businesses across the Wallonia region. More than just a name, this new identity reflects an unwavering commitment: the determination to embark on a collective journey towards a prosperous and sustainable society.

The alliance is based on a steadfast commitment: to act together rather than in isolation, by creating a dedicated community ready to take action and instigate change. This resolute commitment needs to be reflected in a name that is both straightforward and meaningful. Enter AKT - a concise yet impactful name that resonates with meaning and dedication.

The brand architecture has been meticulously crafted to prioritise the visibility and legibility of the CCIs as part of a unified branding approach, characterised by a powerful image built around the AKT name. 
The standardisation of the system reflects a commitment to building a community that prioritises both content and style, thereby enhancing the impact of local and regional initiatives.

Impact: A brand that symbolises this shared endeavour, embodying a robust and effective vision while maintaining the distinct identities of the five entities across their local or regional areas of influence.