■In the crowded ready-meal market, standing out is no small feat. Culinor, part of Orior, wanted a fresh new brand to break through in the fridge aisle, one that radiated taste, simplicity, and modern convenience. SKINN was asked to bring this vision to life from the ground up.

We started at the very beginning by creating the name itself. A Pinch Of reflects the essence of what makes every dish unique, the little extra touch that defines the flavor. From there, we built the brand strategy and identity around that core idea, making sure it resonated both on the shelf and in the mind of the consumer.

The visual identity translates the naming into bold and appetizing packaging. Minimal at times, abundant at others, but always cohesive and irresistible. Carefully chosen typography, a clever color palette, and strong food photography make every product instantly recognizable and just as tempting as the meals themselves.